French immersion
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French Immersion

French professionals
French Immersion is a program initiated by the Cultural Services of the French Embassy and developed to support emerging and innovative French creators.

The Cultural Services of the French Embassy and FACE Foundation, in partnership with UniFrance, the Institut Français, the CNC, with support from Florence Gould Foundation and Air France, launched this program in 2018 to support producers and creators of VR projects and immersive experiences including 360 videos, augmented reality (AR), mixed reality (MR or XR), video games, location-based VR projects and art projects involving new technologies.

French Immersion brings French creators or producers to the US on the occasion of a screening or presentation of their work during a significant festival or program identified by the Cultural Services team. The cancellation of on-site American festivals questions promotion and distribution models for immersive works (XR). In this context, investing more on the distribution of XR works on platforms and their online promotion is a way to adapt and to continue sharing high quality French immersive experiences.


In response to COVID-19, French Immersion launches two exceptional grants to support French producers and broadcasters. The purpose of these grants is to support the online distribution of French immersive works to the American public:  

  • A grant for the production of promotional videos to be broadcasted on VR platforms (Oculus, Steam…) and / or on social networks;  
  • A grant to promote an immersive experience on social networks or on content platforms to cover costs such as paid-posts, influencers.  

The applications may concern works and experiences of virtual reality (VR), augmented reality (AR), mixed reality (MR), 360° videos. Particular attention will be paid to the originality of the online promotion and distribution strategy.


More informations about French Immersion.

FR//XR: a handbook for immersive producers

Following a 10-month piloting period, French Immersion partners and Kaleidoscope are pleased to present a handbook for immersive producers, highlighting insights from some of the most influential voices of the XR industry. It aims to inspire immersive producers to fund and distribute their content in different ways, reaching out to new partners, and introducing new collaboration and sales strategies. 

The handbook includes an overview of the VR market in the US, an analysis of business models for immersive media, practical recommendations how to expand to the US market, interviews with industry leaders and a useful map of key actors in the North American XR industry. 

Nouvelles bourses French Immersion

Réalisation vidéos promotionnelles :

 Promotion sur les réseaux sociaux et plateformes de contenus :

Projets soutenus





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