Global digital campaign to promote French language learning
This campaign will target young potential French language learners around the world, aged between 18 and 25, in order to increase enrolment numbers in French classes at the Instituts français and Alliances françaises.
To meet this goal and reach this target audience, the campaign has been designed to be entirely digital and will be rolled out fully on social networks in autumn 2020.
This campaign will be co-constructed with the French cultural network abroad and will require a great deal of commitment from these partners.
The entire project will be presented online (webinar) as part of the Institut français Workshops on Friday 17 July at 3.30 pm (Paris time).
You can download the resources required to implement this campaign below.